Collateral Design

Promotional collateral is a fancy term for printed materials that promote your business or services and is a powerful source of marketing to this day. Brochures, fliers, direct mailers and all of the alike fall under this category. A good collateral design will reinforce your brand and should be able to explain itself without you being there.

Collateral Design Guidelines

Each print project has its unique set of goals to be met. But below is a checklist of guidelines I use to ensure that every printed project I do reaches its maximum potential for your company.

  • Must have a clearly defined "Call to Action" based on a clearly defined target market
  • Must be able to clearly explain its goal without human aid
  • Must compliment your company branding and mission
  • Must have a cohesive theme approach
  • Headlines and imagery must engage the reader