Promotional collateral is a fancy term for printed materials that promote your business or services and is a powerful source of marketing to this day. Brochures, fliers, direct mailers and all of the alike fall under this category. A good collateral design will reinforce your brand and should be able to explain itself without you being there.
Each print project has its unique set of goals to be met. But below is a checklist of guidelines I use to ensure that every printed project I do reaches its maximum potential for your company.