Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Freedom Sciences is a company focused on applying innovative and creative uses of technology to improve the lives of the handicapped. They had an opportunity to display their product in a Ford tradeshow booth. They wanted a handout brochure that featured their ATRS (Automatic Transport and Retrieval System) flagship product line.
The brochure was designed as a large format horizontal tri-fold. The purpose of this design was two-fold. First, the large format helped the brochure to stand out in a group of brochures, much like you would acquire at a tradeshow. Secondly, the tri-fold design allowed for a large horizontal sequence shot of the ATRS in action. The design and layout utilized a professional soft suede leather approach with a matte aqueous coating to accent the design. The paper used was a 100lb. cover stock that gave the brochure durability and helped to support the overall look and feel of the piece.
This was developed while at Image Group.