Naugahyde was in need of a logo for their new Staingard product line. The Staingard line is a stain proof fabric that is extremely durable and easy to clean. They wanted to convey strength and durability in the product branding. They also wanted the logo to have an upscale feel for this was one of their high-end textile lines.
To meet their goals, I created a stylistic symbol of strength, durability and class – the shield. The Staingard name overlaid the shield in a simple yet distinguished font. I helped bring their vision of the brand to life and Naugahyde ended up using the product branding idea and carried it into some of their other product lines.