Classic Builders, Inc.
I was contracted by Classic Builders to redesign their website. They were frustrated with how their old website was performing. During our initial consultation, I helped them establish their site goals and learned their desires for this website redesign. Their main goal was to have a classy look that portrayed the quality, service, and integrity of their home construction and remodeling. They also wanted content that would help their target audience make an informed decision.
I started out with the design concept. I used a tasteful earth-tone color palette in combination with a rich wood-stained background to convey a sense of simple class and elegance. I also wanted their target audience to immediately see the quality of their construction, so I included a large photo rotational on their homepage that prominently displays the quality of their construction talent. The page structure and action buttons help the user to quickly find the information they’re looking for. Classic Builders is very pleased with the outcome of their website redesign.